Cookie Policy

Last updated: December 23, 2025

Overview

This Cookie Policy describes how Motornation ("we", "us", "our" or "the website") uses cookies and similar technologies, such as pixels, web beacons, and local storage. The purpose is to give you a clear understanding of what cookies are, why we use them, and what choices you have.

For more information on how we handle personal data in general, please refer to our Privacy Policy.

1. What are cookies?

Cookies are small text files stored on your computer, tablet, or mobile phone when you visit a website. They are used, among other things, to make the page function as intended, to improve the user experience, and to provide website owners with statistics.

There are two main types:

Session cookies – automatically deleted when you close your browser.
Persistent cookies – remain on your device for a certain period or until you delete them yourself.

2. Why we use cookies

We use cookies to:

Operate the website's basic functions.
Make it easier to navigate and use services like shopping carts and logins.
Analyze traffic and understand how our website is used.
Customize content and offers to your interests.
Deliver advertisements and measure the effectiveness of our campaigns.

3. What types of cookies we use

3.1 Essential cookies

These are indispensable for the website to function correctly. They enable, for example, secure login, shopping cart functionality, and network security.

Legal basis (GDPR): Legitimate interest (Art. 6.1.f).
Examples: Session cookies for authentication, security cookies.
Providers: Shopify.

3.2 Performance and analytics cookies

Collect statistics on how visitors use the website, such as which pages are most popular or if errors occur. The information is used to improve functionality and design.

Legal basis: Consent (Art. 6.1.a).
Examples: Google Analytics.
Providers: Google.

3.3 Functionality cookies

Remember your preferences, such as language selection or if you have closed a pop-up. They make the user experience more personal.

Legal basis: Consent (Art. 6.1.a).
Examples: Language settings, personalization cookies.
Providers: Shopify.

3.4 Marketing and advertising cookies

Used to display relevant ads, perform retargeting, and measure campaign results. Information may be shared with third-party advertisers.

Legal basis: Consent (Art. 6.1.a).
Examples: Google Ads, Facebook Pixel.
Providers: Google, Meta, and other partner networks.

4. Third-party cookies

In addition to our own cookies, cookies from external providers are used, including:

Shopify: For features such as order management, security, and preferences.
Google (Analytics, Ads): Statistics and advertising.
Klarna: Payment solutions and fraud prevention.
Other service providers: May appear in the cookie banner.

5. Your choices

According to applicable law, we need your consent for all cookies that are not strictly necessary.

5.1 Cookie banner

When you visit the website for the first time, you will receive a banner where you can:

Accept all cookies.
Reject all except the necessary ones.
Customize your settings.

5.2 Change or withdraw consent

You can adjust your choices at any time through your browser. Please note that some features may stop working if you block essential cookies.

6. Storage times

Session cookies: deleted when the browser is closed.
Persistent cookies: saved for varying periods depending on the purpose, from a few days to several years.
Consent log: we save documentation of your consent for up to 24 months.

7. Contact Us

Company name: E-Brand Fusion AB

Trade name: Motornation

Address: Gillerbacken 59, Bandhagen, Stockholm County, 124 64, Sweden

Email: support@motornation.se

Contact form: https://motornation.se/pages/contact

Organization number: 559452-3770

VAT registration number: SE559452377001

Customer Service Opening Hours:
Monday - Friday: 09:00 - 17:00
Saturday - Sunday: 11:00 - 15:00
(GMT+01:00) Central European Standard Time (Stockholm)
Approximate response time: 12 hours.